In March 2022, Atomy employees and Young Leaders participated in a Blue Jeans campaign to collect a total of 125 pairs of jeans and upcycle them into eco cup holders. Upcycling goes beyond simply recycling products and creates new added value, such as adding design, to create new products. It reflects Atomy's eco-friendly policy of using resources more efficiently by recycling products. Through upcycling, 33 kilograms of carbon was reduced for each pair of jeans, with a total of 4,125 kilograms of carbon reduced by upcycling 125 pairs.

In 2021, Atomy, together with TerraCycle, a global recycling company, conducted an empty bottle collection campaign to achieve zero plastics and practice resource circulation. About 800 education centers participated in the empty bottle collection campaign. It was operated by collecting properly disposed empty bottles in collection boxes provided at participating centers, and upcycled benches were made using empty bottles and placed in Atomy Park, the headquarters.

We launched Blue Marine Savers, characters from the Blue Marine Project, as a cultural project to make complex environmental issues understandable. Blue Marine Savers, who are “guardians of the blue sea”, were inspired by endangered sea animals such as polar bears, seals, penguins, and arctic foxes, and designed using the Atomy white and blue colors. Through the development of the Blue Marine Savers characters, we used them to create KakaoTalk emoticons, conduct Instagram events, participate in design festivals, and produce goods and animations.

Since 2022, Blue Marine Supporters has been supporting a number of activities to engage employees, members, and consumers to recognize the importance of eco-friendliness. Blue Marine Supporters received a variety of experiences and merchandise in addition to a small stipend to support their activities. In addition, we helped ensure that volunteer hours were recognized when they performed offline eco-friendly volunteer work, and after the activity was completed, teams with excellent performance were awarded and given gifts.

In 2021, we held an award to discover eco-friendly ideas that align with the Blue Marine three major visions: “Zero Plastics”, “Leading the Spread of Global Eco-Friendly Culture”, and “Restoration of the Marine Environment Through Resource Regeneration”. Anyone interested in the eco-friendly Blue Marine campaign was able to participate, and the winner was awarded a prize of KRW 100 million.

In October 2022, we conducted eco-friendly mentoring training for about 800 members interested in environmental protection at six Atomy base training centers. We introduced the Blue Marine Project and the Empty Bottle Collection Project and showed them green activities they can do in their daily life. We also created upcycling products using DIY sets, and after the training we also participated in plogging activities near the center.

In 2021, the Atomy Young Leaders Club and about 50 employees participated in an environmental cleanup, picking up trash in the coastal area, including the beach and Daewangam Park. The Beach Clean Campaign, which is part of Atomy’s eco-friendly “Blue Marine,” campaign, was carried out at the suggestion of the “Young Leaders Club,” a group of Atomy members in their 20s and 30s. They organized the Beach Clean Campaign after hearing that trash left by tourists around Ilsan Beach in Ulsan-si was destroying the marine ecosystem, and said that they will continue to help preserve the marine ecosystem through environmental protection activities.

Atomy installed 10 electric vehicle charging stations at its headquarters, Atomy Park, in 2024, as part of its eco-friendly transportation transition, and is gradually converting its corporate vehicles to electric models. In 2024, it introduced one new electric vehicle as a corporate car, thereby reducing greenhouse gas emissions in the transportation sector and promoting the establishment of a low-carbon transportation culture within the company. Going forward, Atomy plans to strengthen the foundation for achieving its carbon neutrality goals through continuous expansion of charging infrastructure and corporate vehicle replacement plans.