Visual Identity

Atomy CI
Corporate identity
Basic Logotype
Slogan

Symbol


Main Brand Palette
CMYK (on print products/printed media/outdoor advertising) / RGB (on screen/video/online)
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PANTONE 2995C
- CMYK
- 81 1 0 0
- RGB
- 0 181 239
- Atomy Blue
- Represents Atomy's people-centered corporate culture and hope for the future as it aims for customer success.
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White
- CMYK
- 0 0 0 0
- RGB
- 255 255 255
- Atomy White
- Represents a clean image of Atomy products based on a "medical" concept.
Also represents purity and honesty, and embodies the transparent and honest spirit of Atomy.
Atomy CI
Download Atomy CI Manual Download Atomy CI

Atomy Font
Harmony of curved and straight lines of Atomy font adds clear but warm impression to text, and strengthens the honest and professional brand identity of Atomy.
Design Concept

Korean font
The Korean font was inspired by the shape of a swan's wings. At the beginning and end of each stroke, a rolling effect has been applied which symbolizes Atomy's enterprising and developing image. Also, the strokes of the characters 'ㅅ' and 'ㅈ' split in opposite directions in a balanced manner which signifies that Atomy will continue to grow into a global company that will expand to the whole world.

English font
The English font maintains the motif of a swan's wings with a rolling effect used at the beginning and end of each stroke to show a unified look in other languages. Design elements are designed to be harmonized so that they can feel consistent across different languages.
Composition
Atomy has three exclusive typefaces: one for the title and two for the body.
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Atomy title
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Bold
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,?
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Bold
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Atomy body
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Medium
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,? -
Light
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,?
-
Medium
-
Hangeul 11,172
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KS Symbols 986 KSX1001
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Basic Latin 94
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Chinese characters (merge with
Yoongodik Chinese) 4,888
The thickness of the font is optimized so that the strokes have a consistent ratio of length to height.
- Bold (title)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
- Medium (body)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
- Light (body)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion

User Regulations
The following are examples of misuse of font. Please check here to make sure Atomy's exclusive fonts are not changed or misused.
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No changing of length
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No changing of height
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No italics
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No changing of thickness
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No borders
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No patterns
Download Atomy Font
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Windows
Window 97, Window 98, Window xp,Window Vista, Window 10, Window 11
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MAC OS X
OS X 10.4 or higher
Using Atomy font for sale or for commercial purposes is prohibited.
The fonts may not be used for company logos, antisocial content, or negative images.