Visual Identity
![](../../../kr/img/contents/sub01/sub0107_h2_bg01.jpg)
Atomy CI
Corporate identity
Basic Logotype
Slogan
![](../../../kr/img/contents/sub01/sub0107_slogan.png)
Symbol
![](../../../kr/img/contents/sub01/sub0107_symbol_img01.png)
![](../../../kr/img/contents/sub01/sub0107_symbol_img02.png?v=20230725)
Main Brand Palette
CMYK (on print products/printed media/outdoor advertising) / RGB (on screen/video/online)
-
PANTONE 2995C
- CMYK
- 81 1 0 0
- RGB
- 0 181 239
- Atomy Blue
- Represents Atomy's people-centered corporate culture and hope for the future as it aims for customer success.
-
White
- CMYK
- 0 0 0 0
- RGB
- 255 255 255
- Atomy White
- Represents a clean image of Atomy products based on a "medical" concept.
Also represents purity and honesty, and embodies the transparent and honest spirit of Atomy.
Atomy CI
Download Atomy CI Manual Download Atomy CI
![](../../../en/img/contents/sub01/sub0107_h2_bg02.jpg)
Atomy Font
Harmony of curved and straight lines of Atomy font adds clear but warm impression to text, and strengthens the honest and professional brand identity of Atomy.
Design Concept
![](../../../en/img/contents/sub01/sub0107_concept_img01.jpg)
Korean font
The Korean font was inspired by the shape of a swan's wings. At the beginning and end of each stroke, a rolling effect has been applied which symbolizes Atomy's enterprising and developing image. Also, the strokes of the characters 'ㅅ' and 'ㅈ' split in opposite directions in a balanced manner which signifies that Atomy will continue to grow into a global company that will expand to the whole world.
![](../../../en/img/contents/sub01/sub0107_concept_img02.jpg)
English font
The English font maintains the motif of a swan's wings with a rolling effect used at the beginning and end of each stroke to show a unified look in other languages. Design elements are designed to be harmonized so that they can feel consistent across different languages.
Composition
Atomy has three exclusive typefaces: one for the title and two for the body.
-
Atomy title
-
Bold
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,?
-
Bold
-
Atomy body
-
Medium
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,? -
Light
애 a 가나다라마바사아자차카타파하
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789!@#$%^&*()+.,?
-
Medium
-
Hangeul 11,172
-
KS Symbols 986 KSX1001
-
Basic Latin 94
-
Chinese characters (merge with
Yoongodik Chinese) 4,888
The thickness of the font is optimized so that the strokes have a consistent ratio of length to height.
- Bold (title)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
- Medium (body)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
- Light (body)
- 영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
![](../../../en/img/contents/sub01/sub0107_thickness_img01.jpg)
User Regulations
The following are examples of misuse of font. Please check here to make sure Atomy's exclusive fonts are not changed or misused.
-
No changing of length
-
No changing of height
-
No italics
-
No changing of thickness
-
No borders
-
No patterns
Download Atomy Font
-
Windows
Window 97, Window 98, Window xp,Window Vista, Window 10, Window 11
-
MAC OS X
OS X 10.4 or higher
Using Atomy font for sale or for commercial purposes is prohibited.
The fonts may not be used for company logos, antisocial content, or negative images.