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Sustainability Management Report

ESG Report

Atomy envisions a win-win relationship with all stakeholders, not only those involved in management activities, but also those involved in human rights, the environment, and communities. This is why we have published our first report on the implementation process and performance of sustainable management.

Based on the philosophy that companies are rooted in society and that the way to truly connect with society is through sharing, we have continued to engage in social contribution activities every year since our founding. In the future, we will continue to contribute to the development of society by practicing a culture of sharing among the company, employees and members.

Strategy Challenges and Key Activities

Atomy’s donations are among the highest in the network marketing industry as well as in the distribution industry, and even among the top 500 Korean companies. The distribution industry to which Atomy belongs saw sales increase by 10% in 2021 compared to the previous year, but donations decreased by KRW 20.2 billion (14.3%↓), resulting in a 0.02% decrease as a percentage of sales. Atomy, on the other hand, more than doubled its donations from 2020 to KRW 24.8 billion, recording a donation-to-sales ratio of 2.04%. Not only in the household goods and distribution industries, but also among the top 500 companies designated in 2022, Atomy was the only company whose ratio to sales exceeded 2%. The ratio to operating profit is 18%.

Social Contribution Strategy Challenges and Key Activities
Strategic Directions
Spreading good influence through sharing, the root of the company
  • Contributing to society and shared growth for the local community
    SHARING ACTIVITIES
    • Support vulnerable people
    • Donate educational supplies and scholarships
  • Social contribution and shared growth for governments and NGOs
    SHARING ACTIVITIES
    • Medical, Disaster Relief, Educational Support
    • Establishment of the DREAMY Foundation
  • Culture of Sharing Among Employees and Members
    SHARING ACTIVITIES
    • Atomy Run
    • Gimjang, Sharing Briquettes
    • Volunteer Group Operation
  • Culture of Global Sharing
    SHARING ACTIVITIES
    • Support International Child Advocacy
    • Donate educational supplies and scholarships
Major Achievements
  • The ratio of donations to sales reached an average of 1.6% over three years, ranking first in the distribution industry among the top 500 companies in domestic sales

Atomy’s ratio of donations to sales reached an average of 1.6%, ranking first among the top 41 distributors in domestic sales.

Comparison of donations and sales of Atomy and 41 top-selling distributors among Korea's top 500 companies over the past three years
Proportion Donations Sales
2020 Atomy 0.84% 89 10,544
41 Distributors Total 0.10% 1,413 1,416,046
2021 Atomy 2.04% 248 12,158
41 Distributors Total 0.08% 1,195 1,574,350
2022 Atomy 2.01% 249 12,388
41 Distributors Total 0.07% 1,310 1,758,007

* Distributor: 41 distributors among the top 500 companies in sales in 2022 (Source: CEO Score)

If you look at the donations as a percentage of sales for the 41 distributors among the top 500 companies in domestic sales and the donations as a percentage of Atomy sales, it's about eight times higher in 2020 and more than 20 times higher in 2021 and beyond. In addition, since 2009, we have continued to make donations starting at KRW 500 million, resulting in cumulative donations of KRW 84.7 billion by 2022.

  • Proportion of donations to sales for the past three years for Atomy and 41 distributors within the top 500 companies
    • 0.00%
    • 0.50%
    • 1.00%
    • 1.50%
    • 2.00%
    • 2.50%
    • 0.84%
    • 2.04%
    • 2.01%
    • 0.10%
    • 0.08%
    • 0.07%
    • 2020
    • 2021
    • 2022
    Atomy Distributor
  • Cumulative donations by year for the Korean branch
    • 5
      2009
    • 28
      2012
    • 52
      2015
    • 118
      2018
    • 261
      2019
    • 350
      2020
    • 597
      2021
    • 847
      2022

    (Unit: KRW 100 million, consolidated)



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