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Sustainability Management Report

ESG Report

Atomy envisions a win-win relationship with all stakeholders, not only those involved in management activities, but also those involved in human rights, the environment, and communities. This is why we have published our first report on the implementation process and performance of sustainable management.

Based on the philosophy that companies are rooted in society and that the way to truly connect with society is through sharing, we have continued to engage in social contribution activities every year since our founding. In the future, we will continue to contribute to the development of society by practicing a culture of sharing among the company, employees and members.

Strategy Challenges and Key Activities

Atomy’s donations are among the highest in the network marketing industry as well as in the distribution industry, and even among the top 500 Korean companies. The distribution industry to which Atomy belongs saw sales increase by 10% in 2021 compared to the previous year, but donations decreased by KRW 20.2 billion (14.3%↓), resulting in a 0.02% decrease as a percentage of sales. Atomy, on the other hand, more than doubled its donations from 2020 to KRW 24.8 billion, recording a donation-to-sales ratio of 2.04%. Not only in the household goods and distribution industries, but also among the top 500 companies designated in 2022, Atomy was the only company whose ratio to sales exceeded 2%. The ratio to operating profit is 18%.

Social Contribution Strategy Challenges and Key Activities
Strategic Directions
Spreading good influence through sharing, the root of the company
  • Contributing to society and shared growth for the local community
    SHARING ACTIVITIES
    • Support vulnerable people
    • Donate educational supplies and scholarships
    • Support for Urban Regeneration Projects
  • Social contribution and shared growth for governments and NGOs
    SHARING ACTIVITIES
    • Medical, Disaster Relief, Educational Support
    • Establishment of the DREAMY Foundation
  • Culture of Sharing Among Employees and Members
    SHARING ACTIVITIES
    • Atomy Run
    • Gimjang, Sharing Briquettes
    • Volunteer Group Operation
  • Culture of Global Sharing
    SHARING ACTIVITIES
    • Support International Child Advocacy
    • Donate educational supplies and scholarships
Key Achievements
  • 2024 donation to sales ratio 2.25%, 3-year average 1.9% achieved (Ranked 1st among top 500 Korean companies by revenue)

Atomy achieved an average donation-to-sales ratio of 1.9%, ranking 1st among the top 38 distribution companies in Korea by revenue.

Comparison of donations and revenue over the last 3 years: Atomy vs. Top 38 distribution companies within top 500 domestic companies (Unit: %, billion KRW)
Proportion Donations Sales
2022 Atomy 2.01% 249 12,388
Total of 38 Distribution Companies 0.06% 912 1,652,490
2023 Atomy 1.42% 168 11,834
Total of 38 Distribution Companies 0.07% 1,234 1,645,174
2024 Atomy 2.25% 272 12,096
Total of 38 Distribution Companies 0.08% 1,299 1,702,147

*Distribution Industry: 38 distribution companies within the top 500 companies by revenue in 2024 (Source: CEO Score)

The donation-to-sales ratio in 2024 was 2.25%, ranking 1st with the highest proportion not only in the distribution industry but also when compared to the top 500 companies by 2024 settlement revenue. Furthermore, as a result of consistent donations starting with 500 million KRW in 2009, cumulative donations reached 128.7 billion KRW by 2024.

  • Atomy vs. 38 distribution companies in top 500 enterprises: Donation to sales ratio over the recent 3 years
    • 0.00%
    • 0.50%
    • 1.00%
    • 1.50%
    • 2.00%
    • 2.50%
    • 2.01%
    • 1.42%
    • 2.25%
    • 0.06%
    • 0.07%
    • 0.08%
    • 2022
    • 2023
    • 2024
    Atomy Distributor
  • Cumulative donations by year for the Korean branch
    • 28
      2012
    • 52
      2015
    • 118
      2018
    • 261
      2019
    • 350
      2020
    • 597
      2021
    • 847
      2022
    • 1,015
      2023
    • 1,287
      2024

    (Unit: KRW 100 million, consolidated)



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