About the Founder

Atomy - a company that "Cherishes the Spirit"
People should be regarded with the highest value. Atomy adheres to its Absolute Quality Absolute Price policy, and its management objective is "customer success." The reason for this is because we are the center of God's creation, and Atomy believes that people are the goal, not a means to an end. Thus, we will continue to be a company that loves people, and one that channels our efforts into helping our members succeed. As a result, Atomy will be a company that grows and matures together with our society.
"Mongsang" : A Dreamer

- Career
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- Current Chairman, Atomy Co., Ltd.
- Current President, Korea Direct Selling Association(2019)
- Current member of the Council for the WFDSA(2019)
- Current Chairman of Dreamy High School
- Vice President, Korea Direct Selling Industry Association (2015~2018)
- Vice President, the Korean Society of Food Science and Nutrition (2013)
- Board of Directors, Korea Special Sales Financial Cooperative Association (2013)
- Education
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- Ph.D in Business Administration, Woosong University (2020)
- Master of Business Administration, Woosong University (2016)
- Bachelor of Arts, Commerce and Trade, Kyounggi University (1985)
- Salesio High School, Gwangju (1977)
Discovering Network Marketing
I was introduced to network marketing in my 30s during a business trip to Australia. This method encourages consumers to tell their friends and family about products that they have used and love. Those people then tell others about the products, and so on. This business model helps establish a consumer base and allows profits to follow accordingly. After returning to Korea, I joined a network marketing company as a salesperson. I reached the highest rank during my employment there, but it was not a place where good products were sold at affordable prices. I tried to look for a company driven by the principles I cherished, but could not find one. So I started Atomy with the idea that since such a company did not exist, I would make one myself.



The Start of Atomy
It all began in a shabby old duck restaurant in Iksan-si, Jeollabuk-do. I drove an old used car that was about to break down at any moment to go explain my idea of Atomy to about 17 to 18 people who were going through difficult times. Looking back now, it was an odd situation, but that was the beginning of Atomy. No one wanted to invest in Atomy, which was an infant network marketing company at the time. It was even difficult to recruit people to become salespeople. In that old restaurant, I said to those people that one day, they would be able to live in the best houses in Iksan. I also said that if they became Imperial Masters, I would give them 1 billion KRW in cash. Most of them probably thought I was just a dreamer. However, the early members clung to my words with a glimmer of hope. Today, some of them have indeed become Imperial Masters, and as promised, received 1 billion KRW.



Toward a Global Atomy
It is hard to see something that is incredibly large. But when you can believe in such grandness without even being able to see it, you can achieve great things that are too grand to measure. It is not easy to have faith in something unseen, but if you only believe in what you see, and follow things that are visible, your success will be limited. Atomy dreams of the day when consumers worldwide will use our products. And as our dreams from the past 10 years have made Atomy what it is today, our dreams for the future will shape our next 10 and even 100 years. Though it may be hard to envision now, all of us at Atomy truly believe that all consumers around the world will one day be able to experience Atomy.



Mongsang's Philosophy

The world market today is no longer an aggregate of separate individual markets, it has merged into one global market. Amazon is not just an American company, nor is Alibaba just a Chinese company. Both are global distribution conglomerates. Atomy also has the potential to become such a global company.
Interview excerpt from Forbes Korea (June 2019 edition)
Atomy will succeed, not by cutting corners, but by adhering to sound principles. If more people become successful by sticking to principles, then others will follow in their steps. I am confident that as a result, the culture of network marketing will change as well.
Excerpt from Atomy Way "No Better Strategy than Principles"
Every visible thing in this world came from an unseen source. The best way to predict the future is to plan the future. When we face our future, that future should have been planned in advance. We must create our vision and progress toward smoothing out its edges.
Lecture Excerpt from Success Academy (Sept. 2012)
You must create a movie inside your head of the life you want to live in 3, 5, or 10 years. If you can plan your life vividly inside your mind, your life will really unfold in that way.
Lecture Excerpt from Success Academy (July 2013)
"Don't sacrifice for the company, use it for your own happiness." This is my idea of an ideal company. I truly want all of our employees, business partners, and consumers to become happy through the company.
Excerpt from Employees Workshop (Jan. 2015)
At Atomy, "work'" means the process of transforming reality into goals. It is the process of clearly identifying your present situation, setting appropriate goals, and then decreasing the gap between where you are in reality and where you want to be.
Excerpt from Employees Workshop (Dec. 2014)
In order to make network marketing the mainstream of the distribution industry, the most important thing is the self-awareness of the people who are in the network marketing business. Network marketing is a distribution business - nothing more, nothing less. Network marketing, which minimizes the distance between the manufacturers and the consumers, is a true distribution model in which everyone involved can reap profits, including the manufacturers and consumers, as well as the distribution platform itself.
Excerpt from Australia DSA Conference (June 2019)
As a global distribution company, Atomy strives to source high-quality products from all over the world and to distribute them to other parts of the world at competitable prices. Atomy also plans to reinvest its profits back to the regions where it is located. Healty development of local communities is the source of growth for Atomy.
Excerpt from Australia DSA Conference (June 2019)
I encourage all of Atomy's global regional offices to actively give back more generously to their local communities. Identify the blind spots of society where the government is not able to help, and provide support in these areas. I hope that Atomy's values of humanity are universally represented and carried out in your policies.
Excerpt from Global Region Managers Workshop (July 2019)
Atomy's slogan in 2021 is "Genius of the AND." True work is to accomplish two conflicting tasks. Without choosing one or the other, take both and do your best.
Excerpt from Success Academy Korea in Dec. 2020