Atomy’s affordable and high-quality products are gaining recognition in the global market. The company announced that the total sales revenue of its 26 overseas branches, including those in the U.S. and China, is expected to increase by 10% in 2024 compared to 2023, reaching approximately KRW 1.25 trillion. Despite global economic uncertainties such as supply chain disruptions caused by the wars in Ukraine and the Middle East, and weak demand due to persistently high interest rates, Atomy has achieved growth. Particularly, the company’s overseas sales growth stands out amid a projected downturn in the global direct selling industry. An Atomy representative stated, “The demand for affordable and high-quality products is universal,” emphasizing that Atomy’s motto of ‘Absolute Quality, Absolute Price’ is being recognized in the global market.  

Among Atomy’s overseas branches, the EU branch recorded the highest growth rate. Since beginning operations in April 2023, the Atomy EU has grown more than threefold compared to the previous year. From May to November, the average monthly growth rate exceeded 220% year-on-year. The remarkable growth of the EU subsidiary is attributed to the synergy between Atomy’s product competitiveness and the expanding EU direct selling market. According to WFDSA data, the European direct selling market, including the EU, grew by 3.4% in 2023.  

Latin America also showed remarkable growth. The Colombian branch recorded a growth rate of over 70%, while Brazil, the largest direct selling market in South America, saw a sales increase of more than 49%. Atomy Mexico’s sales revenue also grew by 11%, resulting in a total sales increase of 34% for the Latin American region compared to 2023.  

The branch with the highest sales revenue was China, with last year’s revenue rising by 6% year-on-year to KRW 417 billion. Other branches with sales exceeding KRW 100 billion include China, Russia, Taiwan, and the U.S.  

An Atomy representative stated, “Atomy’s overseas branches will continue to grow this year as well,” adding, “We will prioritize growth and sustainability while establishing a strong global presence as a company that supports the success of our members.”