NEWSROOM
Atomy Chairman Han-gill Park's family records the largest three-generation Family Honor donation
- Name강주리_global
- Reporting datetime2023.10.17 14:33
Sejong City Hall commemorative event held with the Hope of Spreading the Spirit of Sharing DNA to All Citizens
In Sejong-si, Korea’s biggest three-generation Family Honor Society donor was born.
The Community Chest of Korea announced that on August 23, it held an event at the Book Culture Center on the 4th floor of Sejong City Hall to commemorate nine members of Atomy Chairman Han-gill Park’s family joining the Family Honor Society and making the largest donation in Korea. The ceremony was attended by Atomy Chairman Han-gill Park, Vice Chairman Kyoung Hee Do, Sejong Mayor Min-ho Choi, Chairman Byong-joon Kim of CCK, Chairman Sang-hyuk Park of CCK Sejong, and Chairman Yoon-hoe Kim of the Sejong Honor Club. During his speech at the ceremony, Sejong Mayor Min-ho Choi said, "I am pleased to see the biggest three-generation Family Honor Society donor in Korea among the citizens of Sejong. I hope that the sharing DNA of Chairman Han-gill Park and his family will spread to the citizens of Sejong and hopefully across the country."
Chairman Han-gill Park joined the Honor Society in 2014, while Vice Chairman Kyoung Hee Do joined in 2015. Their children and grandchildren have been steadily joining, up until March 2023, and in July, Han-gill Park and Kyoung Hee Do donated a further KRW 100 million each, bringing the total to KRW 1.1 billion from nine members of the family. This is the largest donation in Korea made by a three-generation family in the Family Honor Society.
Chairman Han-gill Park’s sharing began even before he became a successful entrepreneur. After a failed shopping mall business left him with bad credit, he started Atomy and gave back from his first paycheck. He donated KRW 200,000 to 300,000 out of his meager paycheck to an elementary school near his office, for students who couldn’t afford to buy lunch. What drove him to share, even when he was going through a difficult time himself? "Sharing is about doing something close to home, something small, something now," Chairman Park said, adding that the idea of "making more money before giving more" becomes burdensome as time goes by. We should just do as much as we can right now, no matter how little, and without deliberately seeking out specific organizations. That way, sharing doesn't feel like a burden and naturally becomes a part of our daily routine. Just like Chairman Park’s sharing. "Sharing should be a daily routine, not an event," said Byong-joon Kim, Chairman of CCK, "and Chairman Han-gill Park is a businessman who has made sharing a daily routine."
The only company among the top 500 companies to give more than 2% of its revenue
Atomy, which was founded by Chairman Han-gill Park out of nothing and has since grown into a global distribution company, is also a company that is serious about sharing. Founded in 2009, Atomy operates 25 overseas subsidiaries, including the U.S., China, Japan, Malaysia, Australia, and Cambodia, with consolidated revenue of KRW 1.9914 trillion last year.
In 2021, Atomy's giving as a percentage of net revenue was 2.04%, the only company among the top 500 companies to exceed 2%, according to “CEO Score”. This is more than 22 times the overall average of 0.09%. In 2022, donations amounted to KRW 24.9 billion, representing 2.01% of net revenue on a consolidated basis.
Atomy’s sharing is done in various ways. In 2019, the company donated KRW 10 billion in a Donor-Advised Fund to the Community Chest of Korea to support unmarried single-parent families, using the program name "Saengso MOM (Life-Cherishing Mom)". This represented one of the company’s biggest donations. This is the highest amount donated by a mid-sized company. The company has also donated a total of nearly KRW 50 billion to Compassion, Siloam Eye Hospital, Presbyterian Medical Center, and the like. In addition, the company has been launching other sharing activities such as supporting low-income, multicultural, and single-parent families in the Daejeon, Sejong, and Chungcheongnam-do regions, providing high school education supplies and scholarships, donating daily necessities and support for the elderly, children, and disabled welfare facilities, and funding the purchase of taxis for the disabled in Sejong-si.
Atomy’s sharing is possible because of Chairman Han-gill Park’s philosophy of sharing. As a devout Christian and self-described steward of God, he explained, "Everything I've earned has been given to me by God," before adding, "It's not meant for me to spend; it's meant for me to give to people." For him, sharing is a way to fulfill his calling and share God's love with the world.
- Korea Direct Selling Industry Association to host the 2026 WFDSA World Congress
- Atomy HemoHIM recorded its largest sales in the past year