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Visual Identity

Atomy CI

Corporate identity

Basic Logotype

Slogan

Symbol

Minimum space
Minimum font size (at least 6 pt)

Main Brand Palette

CMYK (on print products/printed media/outdoor advertising) / RGB (on screen/video/online)

  • PANTONE 2995C
    CMYK
    81 1 0 0
    RGB
    0 181 239
    Atomy Blue
    Represents Atomy's people-centered corporate culture and hope for the future as it aims for customer success.
  • White
    CMYK
    0 0 0 0
    RGB
    255 255 255
    Atomy White
    Represents a clean image of Atomy products based on a "medical" concept.
    Also represents purity and honesty, and embodies the transparent and honest spirit of Atomy.

Atomy CI Download

Korea Headquarters CI Download

Atomy Font

Harmony of curved and straight lines of Atomy font adds clear but warm impression to text, and strengthens the honest and professional brand identity of Atomy.

Design Concept

Korean font

The Korean font was inspired by the shape of a swan's wings. At the beginning and end of each stroke, a rolling effect has been applied which symbolizes Atomy's enterprising and developing image. Also, the strokes of the characters 'ㅅ' and 'ㅈ' split in opposite directions in a balanced manner which signifies that Atomy will continue to grow into a global company that will expand to the whole world.

English font

The English font maintains the motif of a swan's wings with a rolling effect used at the beginning and end of each stroke to show a unified look in other languages. Design elements are designed to be harmonized so that they can feel consistent across different languages.

Composition

Atomy has three exclusive typefaces: one for the title and two for the body.

  • Atomy title

    • Bold
      애 a 가나다라마바사아자차카타파하
      ABCDEFGHIGKLMNOPQRSTUVWXYZ
      0123456789!@#$%^&*()+.,?
  • Atomy body

    • Medium
      애 a 가나다라마바사아자차카타파하
      ABCDEFGHIGKLMNOPQRSTUVWXYZ
      0123456789!@#$%^&*()+.,?
    • Light
      애 a 가나다라마바사아자차카타파하
      ABCDEFGHIGKLMNOPQRSTUVWXYZ
      0123456789!@#$%^&*()+.,?
  • Hangeul 11,172
  • KS Symbols 986 KSX1001
  • Basic Latin 94
  • Chinese characters (merge with
    Yoongodik Chinese)
    4,888

The thickness of the font is optimized so that the strokes have a consistent ratio of length to height.

Bold (title)
영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
Medium (body)
영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion
Light (body)
영혼을 소중히 여기는 그룹 Atomy Skin Care Lotion

User Regulations

The following are examples of misuse of font. Please check here to make sure Atomy's exclusive fonts are not changed or misused.

  • No changing of length
  • No changing of height
  • No italics
  • No changing of thickness
  • No borders
  • No patterns

Download Atomy Font

Using Atomy font for sale or for commercial purposes is prohibited.

The fonts may not be used for company logos, antisocial content, or negative images.



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ATOMY HUB

Please check registration region

    • Korea

    • 20 years old or older Korean national ID card holders, Foreigners living in Korea, Foreigners living abroad (India, Hong kong)
    • USA

    • 18 years old or older SSN(Social Security Number) holders
    • Japan

    • 20 years old or older Japanese citizens (Residents), Foreigners living in Japan
    • Canada

    • 18 years old or older Canadian citizens, Canadian permanent residents
    • Taiwan

    • 20 years old or older Taiwanese citizens, Foreigners living in Taiwan
    • Singapore

    • 18 years old or older Singapore citizens, Singapore permanent residents
    • Cambodia

    • 18 years old or older Cambodian citizens, Foreigners living in Cambodia, corporation
    • Philippines

    • 18 years old or older Filipino citizens, Philippine permanent residents, Special Resident Retiree's Visa (SRRV) holders
    • Malaysia

    • 18 years old or older Malaysian citizens, Malaysia permanent residents
    • Mexico

    • 18 years old or older CURP holders
    • Thailand

    • 20 years old or older Thai citizens
    • Australia / New Zealand

    • 18 years old or older Australia / New Zealand citizens, permanent residents, Work Permit Visa holders (Including Working Holiday Visa)
    • Indonesia

    • 18 years old or older Indonesian citizens
    • Russia

    • 18 years old or older Russian citizens (Residents), Kazakhstan citizens, Kyrgyzstan citizens, Foreigners living abroad (Belarus, Uzbekistan)
    • China

    • Consumer Member: 22 years old or older
      Dealer Member: Legally registered limited liability company, partnership, sole proprietorship enterprise or individual business in China
    • Colombia

    • 18 years old or older Colombian citizens, Colombia permanent residents
    • Hong Kong

    • 20 years old or older Hong Kong ID card holders
    • India

    • Residents who are India citizen, PAN Card holders, 18 years old or older, Maharashtra state: 21 years old or older
    • Global Membership

    • Ukraine, Tajikistan, Azerbaijan, Georgia, Moldova, Armenia, Turkmenistan, United Kingdom, Germany, France, Italy, Spain, Poland, Romania, Netherlands, Belgium, Greece, Portugal, Czech Republic, Hungary, Sweden, Austria, Bulgaria, Denmark, Finland, Slovakia, Ireland, Lithuania, Croatia, Latvia, Slovenia, Luxembourg, Estonia, Cyprus, Malta, Norway, Switzerland, Brazil, Peru, Guatemala, Chile, Argentina, Bolivia, Turkey, Bangladesh, Mongolia, South Africa
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