Visual Identity

Atomy CI

Corporate identity

Basic Logotype

Slogan

Symbol

Minimum space

Minimum font size (at least 6 pt)

Main Brand Palette

CMYK (on print products/printed media/outdoor advertising) / RGB (on screen/video/online)

PANTONE 2995C

CMYK

81 1 0 0

RGB

0 181 239

Atomy Blue

Represents Atomy's people-centered corporate culture and hope for the future as it aims for customer success.
White

CMYK

0 0 0 0

RGB

255 255 255

Atomy White

Represents a clean image of Atomy products based on a "medical" concept.
Also represents purity and honesty, and embodies the transparent and honest spirit of Atomy.

Atomy CI

Download Atomy CI Manual Download Atomy CI

Atomy Font

Harmony of curved and straight lines of Atomy font adds clear but warm impression to text, and strengthens the honest and professional brand identity of Atomy.

Design Concept

Korean font

The Korean font was inspired by the shape of a swan's wings. At the beginning and end of each stroke, a rolling effect has been applied which symbolizes Atomy's enterprising and developing image. Also, the strokes of the characters 'ㅅ' and 'ㅈ' split in opposite directions in a balanced manner which signifies that Atomy will continue to grow into a global company that will expand to the whole world.

English font

The English font maintains the motif of a swan's wings with a rolling effect used at the beginning and end of each stroke to show a unified look in other languages. Design elements are designed to be harmonized so that they can feel consistent across different languages.

Composition

Atomy has three exclusive typefaces: one for the title and two for the body.

Atomy title
- Bold
  애 a 가나다라마바사아자차카타파하
  ABCDEFGHIJKLMNOPQRSTUVWXYZ
  0123456789!@#$%^&*()+.,?
Atomy body
- Medium
  애 a 가나다라마바사아자차카타파하
  ABCDEFGHIJKLMNOPQRSTUVWXYZ
  0123456789!@#$%^&*()+.,?
- Light
  애 a 가나다라마바사아자차카타파하
  ABCDEFGHIJKLMNOPQRSTUVWXYZ
  0123456789!@#$%^&*()+.,?