"Skip-Care" for Man Grooming

Atomy has launched two male beauty products, the 'Homme Line,' that reduces the number of products in your daily regimen and maximize the effect.

Homme All-in-One Wash and Homme Multi-Action Cleanser were developed with a new concept of "Skip Care." This new Homme Line of Atomy aims at not only early adopters of the male grooming who willingly invest in fashion and beauty but also ordinary men who refuse to trouble themselves over skincare.

Atomy Homme All-in-One Wash works as both shampoo and body wash, perfecting your shower from head to toe. It can be the answer if you are concerned about the heat of high summer and the smell after exercise. AKOWELL® FRESH, a complex of myrrh extract and usnea extract, effectively deodorizes and bergamot leaf extract removes sebum production and dead skin cells from pores. The Healing Complex, made of 6 kinds of organic raw herbs, helps soothe and rejuvenate men's dull skin.

Atomy Homme Multi-Action Cleanser is your choice to care for men's dull skin tone, sebum, and dead skin cells. The multi-action effect of the soft and rich micro-whipped bubble and the mild daily face exfoliation with Korean rice scrub will be a sure solution for the busy men who have less time to spend on skincare.

Both products in the Homme line contain the "Healing Complex" of six organic raw herbs that soothes tired men's skin and revitalizes it with a potent moisturizing film.

The merchandiser of Atomy Homme Line said, "In the second half of this year, there will be a huge launch of the Atomy Homme lines including Fluid BB Cream, lip balm, and hair wax that will complete the attractive look of grooming men. And Atomy, which has emerged as a new powerhouse in the traditional cosmetics industry with Absolute Skin Care, will also show its strength in the man-beauty industry."